Thin Film Electronics ASA (Thinfilm) a speclialist in NFC (near field communication) mobile marketing and smart product solutions, has announced SFS Group USA, Inc. – Division Construction (SFS) as a new customer. SFS, a subsidiary of Switzerland-based SFS Group AG, is a global provider of mechanical fastening systems and precision components. The company will integrate Thinfilm’s NFC tags into product packaging for its isoweld induction welding system, enabling customers to instantly view technical specifications, operating instructions, and other key product information onsite through the simple tap of a smartphone.

SFS will also use Thinfilm’s cloud-based CNECT platform, in conjunction with the tag hardware, as part of the end-to-end NFC solution. Thinfilm’s NFC tags each contain a unique identifier and fully integrate with the CNECT software, empowering SFS employees to store tag IDs, deliver custom messaging and content, view real-time tapping activity, and gain valuable customer insights through analytics.

The isoweld induction welding system serves one of the fastest growing segments of the $5.1 billion commercial roofing market in the United States. The revolutionary system helps industrial roofing contractors deliver optimal attachment and security while delivering superior service to their commercial building customers. SFS sees Thinfilm’s NFC solution as a training tool, customer engagement/support channel, and loyalty platform that will further help SFS increase its share of this fast-growing market.

“When our roofing contractor customers engage with us through NFC, we are able to instantly deliver a unique mobile experience that significantly enhances the value of the isoweld system and the support we provide,” says Heinz Saguer, Head of North America for SFS – Division Construction. “Thinfilm’s NFC solution gives us a direct connection to our most important customers and improves our ability to support them as they serve their clients.”

The SFS announcement adds to a growing list for Thinfilm within the industrial market, which includes NexGen, Cratus, Socket Mobile, SpringCard, Famoco, and Holoptica.

“Our collaboration with SFS continues the expansion of Thinfilm’s offering into the industrial market segment, and we’re pleased that they chose our NFC solution to enhance their isoweld product,” comments Davor Sutija, CEO of Thinfilm. “NFC is becoming more and more attractive to industrial brands that rely on distributors and, as a result, find it difficult to connect directly with their customers. Our solution allows them to build relationships, increase loyalty, and drive additional sales.”